Event | Press launch
Launch Nespresso Vertuo Lattissima
The task
Coffee is an integral part of many Swedes’ mornings, and there are as many different morning rituals are there are people. In 2023, Nespresso launched the new Vertuo Lattissima, a coffee machine with a fully integrated milk system that creates perfect coffee with milk recipes with just the touch of a button. Story was tasked to launch the news, showcase the versatility of Vertuo Lattissima and how it can create the perfect morning. To truly understand the brilliance of the Vertuo Lattissima, one has to experience it. Therefore, we decided to create a perfect morning at one of Stockholm's most exclusive hotels, Ett Hem. We welcomed 24 carefully selected guests to an all-inclusive Nespresso staycation experienced, followed by a memorable morning courtesy of Nespresso and Vertuo Lattissima. In addition to the event, Story was responsible for the media outreach to launch Vertuo Lattissima.
The result
The Nespresso Vertuo Lattissima launch was an absolute success. The event gathered top tier profiles in Sweden, such as Benjamin Ingrosso, Sabina Ddumba, Amie Bramme, Alice Stenlöf, Michaela Hamilton, Sofia Wistam and Pernilla Wahlgren. The campaign massed an all-earned reach totaling 9,5 million and 60 clippings across Instagram, Youtube, Podcasts, print and online media – exceeding set targets by a mile. With the event, Nespresso gained influential fans who continue to highlight Vertuo Lattissima regularly on their SoMe channels. This is what a few of our guests had to say of the event: "This is the best event I've ever been to" , ”What a fantastic event! What a room, food, people and coffee!” and“The perfect morning does exist!”
